국립부경대학교 | 글로벌자율전공학부

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Georgia State University 커뮤니케이션학 박사

영남대학교 언론정보학 석사

영남대학교 국어국문학·언론정보학(복수전공) 학사

경력

(현) 부경대학교 글로벌자율전공학부 부교수 (2023. 3. ~ 현재)

(전) 부경대학교 글로벌자율전공학부 조교수 (2021. 3. ~ 2023. 2)

(전) 美 John Carroll University 커뮤니케이션학과 조교수 (2017. 9. ~ 2021. 2)

(현) 부산광역시 환경보건위원회 위원 (2024. 6 ~ 2026. 5)

(현) 부산광역시 환경영향평가 심의위원회 위원 (2024. 8. ～ 2026. 8.)

(현) 세계트리플헬릭스미래전략학회(WATEF) 부회장/등기이사 (2023.6. ~ 현재)

(현) Journal of Contemporary Eastern Asia 부편집위원장 (2017. 9. ~ 현재)

(현) Quality & Quantity 편집위원 (2020. 1. ~ 현재)


주요 수상 및 영예
2024 세계 상위 2% 과학자 등재 (Stanford University)
2024 우수발표논문상 (한국콘텐츠학회)
2024 우수논문상 (International Studies Association)
2017 가장 많이 인용된 논문 TOP 4 (Asian Journal of Communication)
2007 정보문화 정책 논문 공모전 대상 (정보통신부장관상)(한국정보문화진흥원)

소셜미디어

인공지능 기반 미디어
헬스·환경 커뮤니케이션
소셜네트워크분석
컴퓨테이셔널 방법론

학부 

빅데이터 분석과 활용

소셜미디어 데이터 분석

뉴미디어와 정보사회

리스크 커뮤니케이션

글로벌 인재의 기초 Ⅰ,Ⅱ

글로벌 아카데미 Ⅰ,Ⅱ

 

대학원

소셜네트워크분석

텍스트마이닝 기법 연구

디지털 헬스케어와 커뮤니케이션

SSCI (*교신저자)

  • Park, S., & Hoffner, C. A. (2024). Roles of parasocial relationship with eco-celebrities, motivation attribution, and message framing in virality of climate information on social media. Computers in Human Behavior, 108380. [SSCI]
  • Park, H. W. & Park, S.* (2024). The filter bubble generated by artificial intelligence algorithms and the network dynamics of collective polarization on YouTube: The case of South Korea. Asian Journal of Communication, 34(2), 195-212. [SSCI]
  • Kadir, A., Park, S.*, Bier, L., Park, H. W. (2024). What are the consequences of the social and cultural exchanges between the two Koreas? Insights from an experimental study on the effect of superordinate Korean identity. Journal of Asian and African Studies. 59(6), 1822-1842. [SSCI].
  • Park, S. & Wang, R. (2022). Assessing the capability of government information intervention and socioeconomic factors of information sharing during the COVID-19 pandemic: A cross-country study using big data analytics, Behavioral Sciences, 12(6), 190. [SSCI]
  • Park, S. & Kim, J. (2021). Tweeting about abusive comments and misogyny in South Korea following the suicide of a female K-pop star Sulli: Social and semantic network analysis. Profesional de la información. [SSCI]
  • Choi, J. & Park, S.* (2021). Infodemiological study on the use of face masks during COVID-19: Comparing U.S. and Korea. Društvena istraživanja, 30(2), 359-378. [SSCI]
  • Park, S., Bier, L., & Park, H. W. (2021). The effects of infotainment on public reaction to North Korea using hybrid text mining: Content analysis, machine learning-based sentiment analysis, and co-word analysis. Profesional de la información, 29(5), 1-14. [SSCI]
  • Park, S. (2020). How celebrities’ green messages on Twitter influence public attitudes and behavioral intentions to mitigate climate change, Sustainability, 12(19), 7948. [SSCI]
  • Park, S. & Park, H. W. (2020). A webometric network analysis of eWOM characteristics and machine leaning approach to consumer comments during a crisis. Profesional de la información, 29(5), 1-14. [SSCI]
  • Park, S. & Hoffner, C. A. (2020). Tweeting about mental health to honor Carrie Fisher: How #InHonorOfCarrie reinforced the social influence of celebrity advocacy. Computers in Human Behavior, 110. [SSCI]
  • Park, H. W., Park. S.* & Chong, M. (2020). Conversations and medical news frames on Twitter: Infodemiological study on novel coronavirus (COVID-19) in South Korea. Journal of Medical Internet Research, 22(5), 1-11. [SCIE]
  • Park, S., Chung, D., & Park, H. W. (2019). Analytical framework for evaluating digital diplomacy using network analysis and topic modeling: Comparing South Korea and Japan. Information Processing & Management, 56(4), 1468-1483. [SSCI]
  • Hoffner, C. A., Lee, S., & Park, S. (2016). "I miss my mobile phone!”: Self-expansion via mobile phone and responses to phone loss. New Media & Society, 18(11), 2452-2468. [SSCI]
  • Park, S., Park, J. Y., Lim, Y. S., & Park, H. W. (2016). Expanding the presidential debate by tweeting: The 2012 presidential election debate in South Korea. Telematics and Informatics, 33(2), 557-569. [SSCI]
  • Park, S., Lim, Y. S., & Park, H. W. (2015). Comparing Twitter and YouTube networks in information diffusion: The case of the "Occupy Wall Street” movement. Technological Forecasting & Social Change, 95, 208-217. [SSCI]
  • Jung, K., Park, S., Wu, W. N., & Park, H. W. (2014). A webometric approach to policy analysis and management using exponential random graph models. Quality & Quantity, 1-18. [SSCI]
  • Park, S., & Lim, Y. S. (2014). Information networks and social media use in public diplomacy: A comparative analysis of South Korea and Japan. Special theme issue of social media interaction between public and government in Asia-Pacific, Asian Journal of Communication, 24(1), 79-98. [SSCI]
  • Park, S., Lim, Y. S., Sams, S., Nam, S. M., & Park, H. W. (2011). Networked politics on Cyworld: Text and sentiment of Korean political profiles. Social Science Computer Review, 29(3), 288-299. [SSCI]

SCOPUS (*교신저자)

  • Choi, J. & Park, S.* (2024). Examining public responses to transgressions of CEOs on YouTube: Social and semantic network analysis. Journal of Contemporary Eastern Asia, 23(1), 18-34. [SCOPUS]
  • Park, S. & Choi, J. (2022). Comparing public responses to apologies: Examining crisis communication strategies using network analysis and topic modeling. Quality & Quantity, 1-18. [SCOPUS]
  • Choi, J., Park, S.*, Lim, Y. S., Nam, Y., Nam, I. Y., & Park, H. W. (2021). Network arrangements underlying strategic corporate social responsibility: Findings from globalized cyberspace and lessons for Asian regions. Journal of Contemporary Eastern Asia, 20(2), 19-34. [SCOPUS]
  • Park, S. & Park, H. W. (2020). Diffusion of cryptocurrencies: Web traffic and social network attributes as indicators of cryptocurrency performance. Quality & Quantity, 54, 297-413. [SCOPUS]
  • Park, S. (2019). We love or hate when celebrities speak up about climate change: Receptivity to celebrity involvement in environmental campaigns. Journal of Cotemporary Eastern Asia, 18(1), 175-188. [SCOPUS]

한국연구재단등재지 (*교신저자)

  • 박세정(2024). 빅데이터를 활용한 소셜미디어 기후변화 회의론 네트워크와 인플루언서 메시지 구조 분석: 사회연결망 분석과 의미연결망 분석의 적용. Journal of the Korean Data Analysis Society, 26(5), 1395-1405. [KCI]
  • Hurt, j., Beadle, M. E., & Park, S.* (2024). Social media management strategies in influencer marketing: Lesson for building stakeholder relations and brand crisis management. Journal of Safety and Crisis Management, 14(6), 39-47. [KCI]
  • Park, S. (2022). Interorganizational and international networks for digital diplomacy outreach: A comparative study of South Korea and China. International Journal of Contents, 18(4), 75-83. [KCI]
  • 박세정, 이소은, 서지현, 오금식 (2021). ‘채식의 날’ 기후변화 캠페인이 소셜미디어 반응과 캠페인 참여에 미치는 영향: 부산 지역 대학생들을 중심으로. 한국콘텐츠학회논문지, 21(12), 8878-895. [KCI]
  • Park, S. & Park, H. W. (2021). Relations between reputation and social media marketing communication in cryptocurrency markets: Visual analytics using Tableau. International Journal of Contents, 17, 1-10. [KCI]
  • 송화영, 박세정, 박한우 (2020). 2020년 국회의원 선거 기간의 유튜브 빅데이터 분석. Journal of the Korean Data Analysis Society, 23(5), 923-936. [KCI]
  • 박한우 & 박세정* (2018). 웹보메트릭스 빅데이터를 활용한 암호화폐 홈페이지의 영향력과 연결망분석. Journal of the Korean Data Analysis Society, 20(2), 923-936. [KCI]
  • Park, S., Li, H., & Park, H. W. (2017). Can sustainability information on corporate website reflect CSR strategies?: A semantic network analysis of top companies in South Korea and China. Journal of the Korean Data Analysis Society, 19(1), 43-54. [KCI]
  • 박세정 & 박한우 (2011). 지역미디어의 웹보메트릭스 분석: 대학생 집단을 중심으로. Journal of the Korean Data Analysis Society, 13(3B), 1379-1392. [KCI]
  • 박한우, 박세정, Stuart, D., & 이승욱. (2009). API를 활용한 검색 프로그램 WeboNaver의 이해와 적용-18대 국회의원의 웹 가시성 분석-. Journal of the Korean Data Analysis Society, 11(6), 3427-3440. [KCI]

해외일반저널/단행본

  • Hoffner, C., & Park, S. (2021). “Stay afraid, but do it anyway": Carrie Fisher’s Mental Health Advocacy. In L. Mizejewski & T. D. Zuk (Eds.), Our blessed rebel queen: Carrie Fisher and Princess Leia. Detroit, MI: Wayne State University Press.
  • Vergeer, M., & Park, S. (2016). Vocing discontent in South Korea: Origins and channels of online civic movements. In A. Bruns, G. Enli, E. Skogerbø., A. O. Larsson & C. Christensen (Eds.), The Routledge companion to social media and politics (pp. 281-295). New York: Routledge.
  • Hsu, C. L., Park, S., & Park, H. W. (2013). Political discourse among key Twitter users: The case of Sejong city in South Korea. Journal of Contemporary Eastern Asia, 12(1), 65-79.
  • Park, S., & Park, H. W. (2013). Mapping citizen journalism in South Korea. L. Tkach-Kawasaki & Y. Tsujinaka (Eds.), Interconnections: exploring relationships through networks and hyperlinks (pp. 51-66). CAJS Monograph, 5. Tsukuba: Center for International, Comparative, and Advanced Japanese Studies, University of Tsukuba, Japan.
  • 백운국, 박세정, 장려연. (2007). 웹2.0 서비스를 이용한 온라인 정치참여의 활성화 방안. 정보문화 정책논문 현상공모전 수상작 모음집, 한국정보문화진흥원, 1-27.

기타 기고문

  • Kwon, H., Park, S., Shin, Y. (2021). Introduction to the 2021 Winter Special Issue: Communicating Risk in Networked East Asia. Journal of Contemporary Eastern Asia, 20(2), 35-39. [SCOPUS]
  • 한국지능정보사회진흥원, ICT POLICY PRIME, “글로벌 도시의 데이터 정책과 서비스”, 2020.
  • Jung, K., Park, S., & Kim, J. (2015). Overcoming the barriers to emergency management in Asia. Journal of Contemporary Eastern Asia, 14(2), 1-4.
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